Why is there more chance we'll believe something if it's in a bold typeface? Why are judges more likely to deny parole before lunch? Why do weassume a good-looking person will be more competent? The answer lies inthe two ways we make choices: fast, intuitive thinking, and slow,rational thinking. This book reveals how our minds are tripped up byerror and prejudice (even when we think we are being logical), and givesyou practical techniques for slower, smarter thinking, enabling you tomake better decisions at work, at home, and in everything you do.