Sinek starts with a fundamental question: Why are some people andorganizations more innovative, more influential and more profitable thanothers? Why do some command greater loyalty from customers and employeesalike? Even among the successful, why are so few able to repeat theirsuccess over and over?Start With Why shows that the leaders who've had the greatest influencein the world all think, act, and communicate the same way— and it's theopposite of what everyone else does. People like Martin Luther King Jr.,Steve Jobs, and the Wright Brothers had little in common but theyinspired people, not with WHAT they did...but with WHY they did it.Sinek provides a simple framework that inspires people to buildorganizations and lead movements in a more powerful and effective way.And it all starts with WHY.With a new foreword touching on the importance of holding onto our WHYin a distracted age, new examples, and original stories updated, this15th anniversary edition celebrates a simple but transformative ideathat has changed the way we think about leadership and legacy.
