Yet other teams, no matter what incentives were offered, are doomed toinfighting, fragmentation and failure. Why?Today's workplaces tend to be full of cynicism, paranoia andself-interest. But the best organisations foster trust and cooperationbecause their leaders build what Sinek calls a Circle of Safety. Itseparates the security inside the team from the challenges outside.Everyone feels they belong and all energies are devoted to facing thecommon enemy and seizing big opportunities.As in Start with Why, Sinek illustrates his ideas with fascinating truestories, from the military to manufacturing, from government toinvestment banking. He shows that leaders who are willing to eat lastare rewarded with deeply loyal colleagues who will stop at nothing toadvance their vision. It's amazing how well it works.
